Aman Gupta Net Worth, Qualification, Income, Age, Wife & Bio

Aman Gupta is the co-founder and Chief Marketing Officer (CMO) of BoAt, a leading Indian consumer electronics brand known for its high-quality audio products. His innovative marketing strategies and entrepreneurial acumen have significantly contributed to BoAt’s rapid success and growth in the competitive electronics market.

Aman Gupta’s Net Worth

The estimated net worth of Aman Gupta is $95 million. He is an angel investor, a reputed entrepreneur in India, and the founder and CEO of India’s largest smart wearable device, BoAt Lifestyle. BoAt Lifestlye manufactures earwear, headphones, earbuds, smartwatches, and wireless speakers for people in India. It also sells smart phone accessories at an affordable price.

Aman Gupta’s net worth in Indian rupees

The actual net worth of Aman Gupta in Indian rupees is 720 crore, while the company BoAt, a wearable accessories brand, is estimated to be worth Rs 10,500 crore as per GQ India. He is also one of the richest sharks on Shark Tank India and the only shark to run a profitable company alongside other famous sharks like Ashneer Grover, Anupam Mittal, Dipender Goyal, and more. His ventures include BoAt Lifestyle and other investments in several startups and companies like Shiprocket, 10 Club, Freecultr, Bummer, Skippi Ice Pops, and a lot more, which have contributed positively to the net worth of Aman Gupta.

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Aman Gupta Income Sources and Salary

1. Salary from BoAt

Aman Gupta, along with his co-founder Sameer Mehta, collectively drew a salary of 2.5 crore in the years 2021–2022, which makes him a millionaire. However, the salary is a small part of his income that contributes to his net worth. Being a famous personality in India after Shark Tank, Aman has gained a lot of popularity on social media, which allows him to get some paid sponsorships and brand endorsements as well. 

2. Shark Tank, India 

Aman Gupta’s salary and fees per episode in Shark India were around Rs 6-7 lakhs, which also contributed towards his net worth and personal income. Also alongside Ahsneer Grover, Aman was one of the highest-paid sharks on Shark Tank India. 

3. Aman Gupta Investments

Aman Gupta, as one of the “Sharks” on “Shark Tank India,” has made several investments across a range of startups. His investments often focus on tech-driven and consumer-centric products. Here are some notable investments he has made, both on the show and overall:

4. Investments in “Shark Tank India”:

A. Revamp Moto: An electric vehicle startup.

B. Hammer Lifestyle is a direct-to-consumer brand specializing in audio gadgets and accessories.

C. Skippi Ice Pops is India’s first ice pop brand, which aims to bring healthy and fun ice pops to the market.

D. Bamboo India is a sustainable brand focusing on bamboo-based products.

F. Beyond Snacks is a Kerala banana chip company offering traditional and healthy snacks.

G. BoAt: As the co-founder and CMO, his primary and most significant investment is in BoAt, one of India’s leading audio and consumer electronics brands.

H. Anveshan is a startup that offers traditional Indian food products with a focus on quality and health.

I. 10Club: A company that acquires and grows e-commerce brands.

J. Vahdam Teas is a global brand of premium Indian teas.

K. The Whole Truth Foods is a clean-label food brand that offers healthy and transparent food products.

5. Paid sponsorships

I already mentioned that Aman Gupta is a famous personality and the best entrepreneur in the FMCG category with his brand, BoAt Lifestyle. Moreover, his appearances on the famous Shark Tank India and many other television shows, podcasts, events, and interviews have increased his following on social media platforms like Instagram, Twitter, and Facebook. 

With 1.8 million followers on Instagram, Aman Gupta would surely be making a handsome amount of income from paid posts and sponsorships on Branson social media. If we look at the average industry rate in India, a celebrity with 1.8 million followers would charge 10–15 lakhs per paid post on Instagram. 

6. Appearance at events and shows

Another significant part of Aman Gupta’s income sources is his appearance at various events and shows for which he might be getting paid. For example, Aman Gupta was paid 6-7 lakhs per episode for Shark Tank India. 

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Aman Gupta Bio [Who is Aman Gupta?]

Aman Gupta is an Indian businessman and angel investor. He is best known as the co-founder of BoAt Lifestyle, a popular D2C consumer electronics brand in India, and is also famous for appearing on the Shark Tank India television show. He was born in Delhi, India, to Neeraj Gupta, his father, and Jyoti Kochar Gupta, his mother. He completed his schooling at Delhi Public School in RK Puram and at Shaheed Bhagat Singh College with a Bachelor of Commerce degree. 

He is also a qualified CA and holds an MBA degree in general management and accounting from Northwestern University as part of the part of the student exchange program and an MBA in finance and strategy from the Indian School of Business.

Speaking about his professional career, he started as an assistant manager with Citi and later joined KPMG as a consultant. Later, he founded Advanced Telemedia Private Limited and was CEO of the company. This company is an award-winning audio-video distributor in India. 

Aman was fond of music, which led him to start his own venture, BoAt, in 2016 along with his co-founder, Sameer Mehta. Today, BoAt has the largest market share in India in the headphones, earphones, and earbuds segment. 

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Aman Gupta’s Biography and Success Story

Aman Gupta Career Highlights

Marketing Lessons to Learn From Aman Gupta

1. Product launch timing

The most important marketing lesson to learn from Aman Gupta is the timing of product launches. BoAt was launched in 2016, when the majority of people in India started using gadgets like cell phones and laptops. Also, the number of mobile internet users has rapidly grown because of the launch of Jio Sim. This helped brands like BoAt sail through the competitive marketing of electronic gadgets in India. In 2016, many mobile phone brands in India stopped shipping earphones along with phones, and this factor also helped BoAt attract the attention of customers and increase book sales. Another factor that helped BoAt survive in the competitive landscape is the gradual increase in the number of online shoppers in India. More and more people, especially Gen Z, started shopping online.

Fact: 80% of BoAt’s sales are online. 

From this, we can learn that BoAt entered the market at the right time when everything was in the right place. From the number of mobile phone users to the increase in online shopping and the growing demand for mobile phone earphones and related gadgets, everything was in the favor of BoAt. Like a smart marketer, Aman Gupta leveraged this scenario, which helped him scale his business. 

2. Smart position in the market

Before BoAt, earphones were not seen as utility products. Because most earphone brands sell their products at ultra-premium rates, However, BoAt changed the entire game. They launched their earphones at an affordable price range, which made them a utility product, and soon, they became more of a fashion statement than an electronic gadget. This is because BoAt positioned its products very strategically. 

While there were more than 200 earphone brands on the market from companies like Skullcandy, JBL, and Bose, BoAt beat them all by positioning itself at an affordable price point. 

They utilized the pricing gap in the market, as most of the brands were selling their products at premium pricing points, and positioned themselves as affordable, recognizable brands with superior quality. 

Fact: Because of BoAt, the majority of other earphone brands also reduced their prices in India.

3. Intense marketing

In the game of marketing and sales, BoAt is surely ahead of its competitors in India. I am personally a huge fan of the marketing strategy of BoAt. Whether it is partnering with social media influencers, cricketers, or Bollywoord celebrities, BoAt has done it all. For example, they collaborated with Indian cricketer Hardik Pandya to launch a limited-edition collection of funky headphones.

You might be thinking that every brand collaborates with influencers and celebrities, so how did BoAt manage to stand out from its competitors? Here’s how. BoAt was often compared with OnePlus because OnePlus had other competitors, yet they managed to stand out because of the perceived value factor because of their collaboration with Robert Downey Jr. In a similar way, BoAt collaborated with celebrities like Kiara Advani, Kartik Aryan, and Hardik Pandya, which helped them stand out in the market.

Besides, they also leverage social media marketing through Instagram stories, memes, reels, and videos, which further helps them create buzz and engagement.

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4. Be patience

Whether you agree with me or not, one has to have patience not only in business but in all walks of life. Aman Gupta’s first business venture was Advanced Telemedia Private Limited, a music and sound system distribution company. Before this, he worked with Citi Bank, KPMG, and JBL before deciding to start his own business. On the other hand, his co-founder and partner, Sameer Mehta, is the owner of Redwood Interactive, a company that distributes gaming hardware and motherboards.

The idea of BoAt came into being in 2014. The first two years of the business were spent on market research and product selection. It was full of challenges, and both the founders faced rejections by investors and banks. However, they had faith in themselves and kept patience. Today, BoAt is one of the most profitable D2C brands in India and the fifth-largest wearable brand in the world.

5. Research and development 

From its very first product, an Apple charging cable, the brand started seeing profits. However, this initial success didn’t deter the team from expanding their product line. Reports indicate that BoAt invests millions in research and development alone. 

Starting with hearables, the company has recently ventured into wearables and rapidly climbed to become the second biggest player in the category. Over the years, BoAt has introduced multiple innovations to the market. With new technology emerging daily, staying ahead by investing in extensive research and development of new products is essential.

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Quotes from Aman Gupta

1. “Keep hustling; the day you stop trying is the day you fail.”

Hustling is an important part of life. Whether you are running a successful business or a small-scale startup, if you want to be successful, you must keep hustling. Aman Gupta, along with his partner Sameer Mehta, kept on hustling for years till they found a perfect product market fit for BoAt. In a similar way, this quote signifies that you should keep hustling and find ways to get your job done. 

Hustling does not mean you should slog your ass for hours without getting any output. Of course, you should keep an eye on the output and hustle in the right direction. You should know if you are working in the right direction or not. If you don’t get any output even after working so hard, then all your efforts and hard work will go to waste. 

Therefore, you must also keep an eye on the results. 

2. “If you want to sell, you’ve got to leave your ego behind.”

This is my personal favorite quote from Aman Gupta, which signifies the importance of sales in business and how to approach it. If you want to sell a product or service, then you have to leave your ego behind. This is because sales is a tough task, and convincing customers to buy something is a daunting process. If you stay humble and follow a customer-centric approach to sales, then you can surely convert potential customers into loyal customers.

For example, a salesperson who listens to customers’ queries, pays attention to their issues, and takes those customers seriously will likely get more sales and conversions than one who dismisses customers’ issues on the basis of the product’s superiority and quality. 

3. “Being an entrepreneur requires you to surf through different turfs in one go. This needs passion and love for what you are doing.”

This quote by Aman Gupta highlights the multifaceted nature of entrepreneurship and the dedication it demands. Entrepreneurs often wear many hats, navigating various aspects of business such as product development, marketing, finance, and customer service simultaneously. 

For instance, a startup founder might find himself juggling multiple business roles during the first few years. He might do the sales, marketing, recruiting, and finance, as well as handle the legal aspect of the business during the initial phase. This constant switching between roles can be challenging and overwhelming. 

However, entrepreneurs are fuelled by their passion and love for their venture, driving them to overcome obstacles and persist through tough times. 

This motivation and never-quite attitude help them to stay focused and build a positive company culture. Many hardworking and passionate entrepreneurs are also likely to adapt to changes that help them succeed in business. 

4. “They gave me Entrepreneur of the Year 2022. I call myself a student of the year.”

Aman Gupta believes that one should never stop learning. And I totally agree with him. Be it on a personal or professional level, one should keep learning, as it brings growth in a career, keeps the mind sharp, and helps in adapting to the changing world and its requirements. On the professional front, staying updated with the latest skills and knowledge can help you land better job opportunities with a great compensation package. 

For example, an SEO expert who keeps learning about new techniques, content writing skills, and the latest SEO tools will remain more relevant and valuable in the marketing and tech industries.

On the personal front, learning gives new life experience, improves problem-solving skills, and boosts creativity. 

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