In the ever-evolving world of e-commerce, staying ahead of the competition on Amazon requires more than just listing products and waiting for sales. With millions of products vying for attention, leveraging the right tools to optimize your listings and enhance your search visibility is crucial. Amazon SEO (Search Engine Optimization) tools are designed to help sellers improve their product rankings, boost visibility, and ultimately drive sales. Whether you are a seasoned seller or just starting out, the right SEO tools can make a significant difference in your Amazon success. In this blog post, we’ll explore the 15 best Amazon SEO tools to use in 2024.

The Best Amazon SEO and PPC Tools to Use

1. SEMrush

When it comes to the best Amazon SEO tools, SEMrush is a comprehensive solution that covers all your needs. From product keyword research to competitor analysis, SEMrush is a one-stop tool to enhance your Amazon SEO strategy. Its keyword overview feature allows you to target the most valuable keywords for your product and evaluate them in terms of keyword difficulty and search intent. The tool provides the intent of every keyword you search, making it easy to find commercial and convertible keywords for your product.

You can also leverage the keyword magic tool to find new product opportunities within a few clicks from the database of 25 billion keywords. The tool shows you the difficulty, intent, search volume, trend, and cost per click if you are planning to run paid ads on Amazon for your product. I love the trend feature, which helps to analyze the future trend of a particular keyword.

What’s more great about the SEMrush amazing SEO tool is that you can export all the SEO-related keywords to a Google or Excel sheet and do a thorough study on them. You can save the report for future usage and store it on your drive or PC. 

Pros:

• 20+ billion keyword databases
• Easy to use
• Suited for Mac and PC users
• Can be used for general SEO

Cons:

• The price is a bit high.
• The database is not updated.

Reviews:

Features:

Why Should You Use It?

You can use SEMrush for Amazon SEO specifically for product keyword research and find the most profitable keyword based on the commercial intent. 

2. Ahrefs

Ahrefs is yet another Amazon SEO tool for product keyword research and analysis. In fact, this is the tool that I use for my personal and professional SEO tasks and activities. At a much more affordable rate as compared to SEMrush, Ahrefs has a keyword database of 28 billion keywords from different locations. No matter in which country you are or where your targeted customer is residing, you can hunt for products from 50+ countries with accurate search volume and difficulty. Although Ahrefs lacks advanced features as compared to SEMrush, the data accuracy is much higher. 

Recently, they added the AI version to their keyword explorer tool, allowing you to get thousands of ideas and cluster them within a few clicks. In the keyword explorer, you can type in your seed keyword, and the AI tool will generate related keywords for you. You can discover the type of content ranking, ideas, parse topic, search volume, global volume, difficulty, and trend of any keyword.

Besides, Ahrefs also allows you to analyze the SERP page like a pro for a particular keyword. This would help you in Google SEO by analyzing the metrics of each page, such as backlinks, organic traffic, and traffic value, to better understand why the pages are ranking in Google’s top spot.

Pros:

• Affordable
• Accurate data
• Large keyword database
• Updated search volume
• Smooth working interface

Cons:

• It works on a credit basis.
• Keep on changing the pricing. 

Reviews:

Features and pricing:

Why Should You Use It?

The keyword data shown by Ahrefs is 100% accurate and updated. This is because Ahrefs’s bot keeps on crawling the internet again and again to keep their database updated with the latest search volume and trend of a particular keyword.

3. Seller App

SellerApp is a 360-degree Amazon SEO tool that one can leverage for paid ads, product research, finding better keywords for product optimization, and a lot more. The tool lets you discover the keywords that customers are actually searching for on Amazon. You can optimize your product listing with these keywords and get better rankings. Besides, you can also discover your competitors’ keywords on Amazon using its Reverse ASIN tool and identify what keywords your competitors are targeting and ranking for their products. 

Keyword tracking for your products can also be done, allowing you to identify keyword positions and refine your marketing efforts. The tool currently has a repository of 1B+ keywords, making it easy for you to get started with Amazon SEO keyword research. 

Moreover, if you want to find new product ideas, SellerApp will help you with that as well. It has a product repository of 100 million+, which has given 235 million+ revenue to sellers across the world. Finding new product ideas for selling on Amazon has always been a daunting task, but not any more with SellerApp’s AI-powered product opportunity score, which tells you about the demand for the product, competition, profit margin, and revenue potential. 

Using this, you can easily find low-hanging products for your FBA store and skyrocket your profits. 

Pros:

• Simple to use
• Learning guides and videos
• Customer support
• Affordable pricing 

Cons: 

• No cons

Reviews:

Features:

The Amazon SellerApp is not just for finding product keywords or new product opportunities; this tool has a bunch of other features like an FBA calculator, a listing quality checker, an Amazon PPC audit, a product description writer for better performance, duplicate keyword removal, an Amazon ACoS calculator, and a sales estimator tool to make your life easier.

Why Should You Use It?

This Amazon tool for keyword research has easy-to-use UX and UI that make it suited for beginners and advanced sellers as well. They also offer live chat support and 24*7 customer service, which allows you to ask your doubts and queries anytime. The support team is in-house and very knowledgeable about getting your concern solved as soon as possible. 

4. Smartscout 

SmartScout is an advanced tool designed to assist Amazon sellers in optimizing their sales strategies through a suite of powerful features. It offers extensive market research capabilities, helping sellers identify profitable niches and products. The comprehensive product database enables users to analyze sales data and trends effectively. Seller tools provided by SmartScout assist in managing and optimizing listings, tracking inventory, and monitoring sales performance. 

Additionally, the platform offers valuable advertising insights, allowing users to refine their advertising strategies and improve campaign performance. Competitive analysis features help sellers understand competitor strategies and identify growth opportunities. 

However, there are some downsides to consider. The complexity of the tool may pose a learning curve for new users, and the subscription cost could be a potential drawback for smaller businesses or individuals with limited budgets. 

Despite these cons, the actionable data and insights provided by SmartScout make it a valuable resource for Amazon sellers aiming to enhance their sales and marketing efforts.

Pros:

• Seller tools
• Traffic graph
• FBA calculator
• Listing analyser
• Chat support

Cons:

• No cons

Reviews:

Features:

Why Should You Use It?

SmartScout’s seller tools assist in creating and optimizing listings by providing insights into the best-performing keywords and descriptions. This optimization is crucial for improving search rankings on Amazon.

5. Keywordtool.io 

If you are specifically looking for an Amazon product keyword research tool, then Keywordtool.io has got your back covered. This is a trusted tool by brands like Shopify, IKEA, Philips, Disney, and a lot more. Millions of people search for products on Amazon rather than Google. 

As an Amazon seller, you need to find those product keywords that your target audience is searching for on Amazon. With Keywordstoo.io, you can get a large number of relevant keywords that can be used for product listings and Amazon SEO. This tool leverages the Amazon autocomplete feature to gather keyword data and suggest the most profitable and easy-to-rank keywords for your product. 

This tool also gives you the historical and trend information of particular keywords, which makes your Amazon keyword research tasks easier. For example, if a particular keyword has a downward trend in search volume, it might not be profitable for you. However, some keywords are seasonal in nature, and their volume might change depending on the season and demand. 

Pros:

• Free to use
• The premium version is affordable.
• Advanced Amazon keyword research
• Find long-tail keywords for Amazon.

Cons: 

• Poor support 

Reviews:

Features:

The tool pulls out data from keywords suggested by Amazon auto complete feature and it presents in more straightforward and lucrative manner. It takes the seed keyword and placeses it on Amazon search box to find out most appropriate variations along with exact search volume, trends and competiton.

Why Should You Use It?

This keyword tool for Amazon is 100% free of cost. However, the paid version comes with more features and addons, allowing you to level up your Amazon keyword research game.

6. Sellozo

Do you want to increase your Amazon sales? If yes, I have found a perfect Amazon PPC tool for you. Sellozo by Netrush is an Amazon PPC tool and agency service provider that offers Amazon PPC support by using their in house AI tool, helping sellers to take their Amazon advertisement strategy and growth to the next level. 

They have a house team of e-commerce experts available 24*7 to help sellers achieve their business goals through campaign support, strategy creation, Amazon PPC bid management and a lot more. They optimize campaigns to ensure sellers get maximum sales and profits from the products they are selling on Amazon.

If you opt for their Amazon PPC services, you can increase advertisment revenue, increase your brand visibility and drive more sales. With Sellozo, you also get dedicated account manager who takes chanrge of your project and gives you daily updates. With their cutting edge AI technology and data analysis system, you can achieve thriving results in no time.

Pros:

• Guaranteed results
• Dedicated account manager
• Free Consultation
• Analytics and Reporting

Cons:

• High pricing

Reviews:

Features:

With Sellozo’s PPC services you can increase your product’s visiblity on Amazon in quick time and get advanced ranking campaigns to drive oranic traffic to your product. Sellozo’s PPC manager will help you to optimize your ad budget, ad types and placements, ensuring you get most out of every dollar spent. 

Why Should You Use It?

They ensure 100% transparency by providing compelte analytics and reporing. You will be having access to a dashboard that is especially designed for the sellers to track all the KPIs at account and product level.

7. Threecolts

If you personally ask me which is the best Amazon SEO and PPC tool, then I would Threecolts. And here’s why? This is a complete 360-degree e-commerce tool that handles customer services and product selling across major e-commerce platforms like Amazon and Walmart. Amazon SEO also has product search, listing software, and inventory management tools under one roof. With their listing software, sellers can better optimize their products and identify the gaps to make the product more search-friendly for Amazon’s algorithm and customers as well. 

It also keeps track of your product inventory and metrics like sell prices, shipping costs, refunds, reimbursements, mileage and supply cost to name a few. With all these metrics in one place, you can export them to spreadsheet and make better decisions. It also allows integration with other third party tools outside Amazon and Walmart to streamline your operations better. 

For Amazon product research it has got data spark, a tool that does in-depth analysis of wholesale suppliers by analyzing product sales, revenue and more, allowing sellers at Amazon to find most profitable and best selling products.

Pros:

• Chrome extension available
• Affordable pricing 
• 50+ seller tools
• Easy to use
• Multiple integrations 

Cons:

• No cons

Reviews: N/A

Features:

Inventory Management: This feature helps sellers keep track of their stock levels, avoid stockouts, and manage restocking efficiently. It includes alerts for low inventory and suggestions for reorder quantities.

Price Monitoring: Threecolts provides tools to monitor competitor pricing and adjust your prices accordingly. This can help maintain competitive pricing and improve sales performance.

Review Management: This feature helps sellers manage customer reviews and feedback. It includes notifications for new reviews, tools to respond to reviews, and analytics to track review trends over time.

Why Should You Use It?

You can handle the multiple Amazon seller accounts using Threecolts under one subscription without any additional cost. Also, there is no limits on inviting as many team members or users under a single account for collaboration and working together seamlessly. 

8. Perpetua 

Your search for the best Amazon PPC and advertisement tools ends with Perpetua.io. It gives you a complete set of tools under one single roof to manage your Amazon advertisement and take it to the next level. Whether you are looking to increase your Amazon sales, attract new customers, increase engagement on your store, or optimize your paid Amazon Campaigns, Perpetui offers full solutions and helps you develop and implement Amazon PPC campaigns that achieve your goals. 

In simple terms, the tool works just like Google Ads’ platform but only for Amazon and some other marketplaces, like Walmart.

You get multiple ad options and full control over your advertisement budget with multiple optimizations. Perpetua’s ad engine will also shift the budget to outperform Amazon’s native console by 20%, enabling you to save more money and get better returns on your investment.

Pros:

• Get account manger
• Learning guides
• Guaranteed ROI
• Customer support

Cons:

• No trail available
• Paid tool 

Reviews:

Features:

You will be getting the full visibility on the customer journey with Amazon marketing cloud and Sizmek by which you can further optimize your customer funnel journey. Also, the bids can be automatically adjusted to meet your target ACOS, saving you time and effort.

Why should you use it? 

Along with Amazon PPC this tool can also be used for Amazon SEO purpose for finding out keywords that matter the most. 

9. Seller Tools

Seller Tools By Carbon6 gives you a complete set of tools for Amazon advertisement, PPC and SEO campaigns. Amazon retailers personally build the tool to help other sellers solve the pain points of Amazon’s business. From product manager to competition researcher and everything in between, Seller Tools will give you everything you need for your Amazon store.

Pros:

• Affordable
• Simple to use
• Clean UX and UI
• Learning guides 

Cons:

• No cons

Reviews:

Features:

You can use it for competitor research in two ways: by entering the product name or the ASIN number. You will get data that will help you determine product search volume, competition, and everything else. There is also a keyword manager, which can be used to find keywords from competitors’ products and import them into your sheet. 

You can also manage your product listing and reviews by using the Listing Manager tool for Amazon. You can automatically update the product listing from this feature.

Why should you use it? 

The best thing about this tool for Amazon marketing is chrome extension which can be leveraged to check sales, reviews and keywords at free of cost. In the paid version you get access to more premium features such daily sales, Amazon traffic, payment options and more.

10. Helium 10

Helium 10 is an all-in-one software suite designed specifically for Amazon sellers. It offers a wide range of tools and features to help users manage and grow their Amazon business, from product research to listing optimization, keyword tracking, and inventory management.

Pros:

• Comprehensive suite of tools
• Accurate product research data
• Effective keyword research tools
• Powerful listing optimization features
• User-friendly interface

Cons:

• High cost for premium plans
• Steep learning curve for beginners
• Occasional data discrepancies

Reviews:

Features:

In has black box, an advanced product research tool that allows users to find high-demand, low-competition products by filtering various criteria such as sales, reviews, and revenue. This helps sellers identify profitable product opportunities quickly and efficiently, saving time and reducing the risk of investing in unprofitable products.

Why should you use it? 

With advanced features like Cerebro and Xray, you can gain insights into your competitors’ strategies and stay ahead of the competition. Understanding what works for others can help you refine your own approach and optimize your listings effectively.

11. Eva Guru

This is another 360-degree Amazon marketing tool that can be used for Amazon SEO, DSP and PPC campaigns. Using it for Amazon SEO will give you the entire roadmap to get your product ranked on top of Amazon’s organic search results for product-based keywords. For PPC management, it’s services will help you maximize your Amazon advertisement profits at less cost. And the DSP management services will help you reach your customers instantly in real time.

Overall, this is the perfect Amazon marketing tool that you should consider trying once. 

Pros:

• Affordable Solutions
• Get a dedicated account manager
• Data backed strategies
• Reporting and analytics
• Weekly calls with management

Cons:

• You will less control over campaigns

Reviews:

Features:

Eva Guru has team of experienced Amazon marketer who ensure that you get data packed and high customized solution that is taiored to fit your brand goals. With their Amazon SEO services, you will get comprehensive marketing, well optimized product title and description, target specific high volume keywords, best listing strategies and customer retention techniques under one roof.

Why should you use it? 

10,000+ brands and sellers are working with EVA Guru to level up their Amazon SEO and marketing game. Whether you are a seller or a brand offering Amazon SEO services, you can consider working with EVA Guru, as they have solutions for all. 

12. AMZScout

Here comes the king of all Amazon marketing tools. With more than 500K sellers using this tool for Amazon PPC, SEO, and marketing, AMZScout is the most used marketing software for Amazon and marketplaces alike. You can use it for finding Amazon keywords for SEO and PPC, product comparison, competitor research and analysis, listing builder and optimization, and so much more.

Pros:

• Affordable
• Learning material and resources
• Customer support
• Very simple to use
• Amazing reviews

Cons:

• No cons

Reviews:

Features:

You can find thousands of keywords for your SEO and PPC campaigns by checking monthly volume, trends, and product competition. It has a database of 3 billion keywords and 500 million products, which is the largest database by any Amazon marketing tool. Besides finding out the keywords, it will also help you with keyword tracking. 

It also has a separate toolkit for optimizing your product listing on Amazon by helping you create better-optimized titles and descirption for your product and enjoy better rankings.  You can also use the Chrome extension and find profitable product ideas, niche, estimated net margin, sales and revenue of any product.

Why should you use it?

At an affordable price point, you get a full-stack Amazon marketing tool that helps with Amazon SEO, PPC, product and keyword research, listing management, review management, and everything in between. So, what else do you need? Just hop on to the AMZScout website and get this tool.

13. Amazon AISN

In the highly competitive world of Amazon selling, having the right tools at your disposal can make a significant difference. One such indispensable tool is the Amazon ASIN tool available at amazon-asin.com. This tool is designed to help sellers streamline their operations, optimize their product listings, and ultimately increase their sales.

Pros:

• Review and rating monitoring
• Improve the performance 
• Enhanced listing creation
• Inventory mangement

Cons:

• No cons

Reviews: NA

Features:

ASIN Lookup and Validation:

• Easily search for and validate ASINs to ensure you’re using the correct identifiers for your products.
• Quickly access detailed product information by simply entering the ASIN.

Keyword Research and Optimization:

• Discover high-performing keywords relevant to your products.
• Optimize your product listings with these keywords to improve visibility and search rankings on Amazon.

Why should you use it?

The Amazon ASIN tool available at amazon-asin.com is an essential resource for any Amazon seller looking to enhance their operations and achieve greater success on the platform. With its comprehensive suite of features, sellers can efficiently manage their listings, optimize their marketing efforts, and gain valuable insights into their sales performance and competitors.

14. Sellics

Sellics is a powerful all-in-one tool designed to empower Amazon sellers with comprehensive features that streamline and enhance their e-commerce operations. By integrating various aspects of Amazon selling into a single platform, Sellics provides robust solutions for keyword research, profit tracking, PPC (Pay-Per-Click) automation, and review management.

Pros:

• Powerful product research 
• Helps identify profitable niches and products
• Chrome extension
• Robust keyword research tools

Cons:

• Bit expensive 

Reviews: NA

Features:

One of Sellics’ standout features is its ability to automate PPC campaigns, helping sellers maximize their advertising efficiency and return on investment. Additionally, Sellics offers competitive analysis tools, allowing users to monitor market trends and benchmark their performance against competitors.

Why should you use it?

The tool’s intuitive dashboard delivers real-time insights into sales performance, enabling sellers to make data-driven decisions and optimize their strategies.

15. Jungle Scout

Jungle Scout is an indispensable tool for Amazon sellers, renowned for its powerful capabilities in product research and market analysis. This tool is designed to help sellers identify profitable niches and products, streamline sourcing decisions, and ultimately increase their chances of success on Amazon.

Pros:

• All-in-one tool for Amazon sellers
• Intuitive dashboard
• Real-time sales performance insights
• Automation of PPC campaigns 
• Competitive analysis tools 
• Review management capabilities 

Cons:

• Can be expensive for small sellers or beginners

Reviews: NA

Features:

Jungle Scout’s suite of features includes a product database, opportunity finder, and sales analytics, all aimed at providing detailed insights into market trends and consumer demand. With its Chrome extension, users can quickly analyze product listings directly on Amazon, gaining valuable information such as estimated sales, revenue, and competition levels.

Why should you use it?

Jungle Scout also offers robust keyword research tools, helping sellers optimize their listings for maximum visibility and conversion. Furthermore, the platform’s supplier database connects sellers with verified manufacturers, simplifying the product-sourcing process.

FAQs about Amazon Marketing Tools