In today’s competitive business environment, customer relationship management (CRM) software has become an essential tool for companies looking to streamline their operations, enhance customer engagement, and drive growth. With India’s diverse and rapidly growing market, businesses across industries are increasingly turning to CRM solutions to manage their customer interactions more effectively. Whether you’re a small startup or a large enterprise, choosing the right CRM can make a significant difference in how you connect with your customers, manage your sales pipeline, and optimize your marketing efforts. In this blog, we’ll explore some of the best CRM software available in India, highlighting their key features, benefits, and why they stand out in the crowded marketplace.

13 Best CRMs in India Compared & Reviewed

1. Zoho CRM

Zoho CRM is a  customer and business management software built by Zoho Corporation. Founded by Sridhar Vembu in 1996, Zoho CRM helps businesses manage sales, marketing, and customer support operations from a single platform. It’s widely regarded as one of the best CRMs in India due to its affordability, scalability, and extensive feature set tailored for businesses of all sizes.

Pros:

• User-friendly interface
• Highly customizable
• Integration with numerous third-party apps
• Affordable pricing for SMBs

Cons:

• Limited advanced features for large enterprises
• Occasional performance lags

Features:

1. Sales Automation: Streamlines lead management, contact management, and sales forecasting, helping sales teams to be more productive.

2. Omnichannel Communication: Enables businesses to connect with customers via email, phone, social media, and live chat from within the CRM.

3. AI-Powered Insights: Zia, Zoho’s AI assistant, provides predictive sales insights, trend analysis, and workflow automation to enhance decision-making.

4. Customization: Offers extensive customization options, allowing businesses to tailor the CRM to their specific needs with custom modules, fields, and workflows.

Why Should You Use It? 

Zoho CRM is an ideal choice for businesses looking for a cost-effective, versatile CRM solution that scales with their growth. Its user-friendly interface, combined with powerful automation features and AI-driven insights, ensures that businesses can streamline operations, improve customer relationships, and drive sales. With its extensive customization capabilities and integrations, Zoho CRM stands out as a reliable tool that can adapt to various business needs, making it one of the top CRM options in India.

Founded by: Sridhar Vembu
Founded in: 1996
Headquarter: Chennai, Tamil Nadu, India

2. Freshsales

Freshsales is a robust customer relationship management (CRM) software developed by Freshworks. Founded by Girish Mathrubootham in 2010, Freshsales is designed to help businesses streamline their sales processes by offering an intuitive platform for managing leads, customer interactions, and sales pipelines. It is recognized as one of the leading CRMs in India, known for its simplicity, automation capabilities, and integration with other Freshworks products.

Pros:

• Easy to use with a clean interface
• Integrated phone and email
• Strong automation features
• Good value for money

Cons:

• Limited third-party integrations
• Advanced features can be expensive.

Features:

1. Lead Management: Freshsales offers a powerful lead management system that allows you to capture, nurture, and track leads through the entire sales process, ensuring no opportunity is missed.

2. Built-in Phone and Email: It includes integrated phone and email features, enabling you to make calls, send emails, and track conversations directly from the CRM, making communication seamless and efficient.

3. AI-Powered Insights: Freddy AI, the built-in AI assistant, helps predict deals that are likely to close, prioritize leads, and provide actionable insights to improve sales performance.

4. Sales Pipeline Management: Freshsales offers a visual sales pipeline that helps you track deals across various stages, manage tasks, and forecast revenue accurately.

Why Should You Use It? 

Freshsales is an excellent choice for businesses seeking a straightforward yet powerful CRM that focuses on enhancing sales efficiency. Its built-in communication tools, combined with AI-driven insights, enable sales teams to work smarter and close deals faster. With its visual pipeline management and robust automation, Freshsales simplifies complex sales processes, making it easier to manage customer relationships and drive growth. For companies looking for a scalable CRM that integrates well with other business tools, Freshsales offers a compelling solution.

Founded by: Girish Mathrubootham
Founded in: 2010
Headquarters: Chennai, Tamil Nadu, India

3. Kapture 

Kapture CRM is a cloud-based customer relationship management platform designed to cater to the needs of businesses across various industries. Founded by Sheshgiri Kamath and Vikas Garg in 2011, Kapture CRM offers an all-in-one solution that integrates sales, marketing, and customer support functions, making it a versatile tool for managing customer interactions and business operations. 

With its user-friendly interface and customizable features, Kapture CRM empowers businesses to streamline their workflows, enhance customer engagement, and drive growth. It’s particularly popular in India for its ability to cater to both small enterprises and large organizations with complex operational needs.

Pros:

• Highly customizable to fit diverse business needs
• Strong customer support features
• Easy integration with existing systems
• Mobile app for on-the-go access

Cons:

• May require a learning curve for beginners
• Limited advanced analytics features

Features:

1. Sales Automation: Kapture CRM automates sales processes, from lead generation to deal closure, helping businesses manage their sales pipeline more efficiently. It includes tools for lead scoring, tracking, and automated follow-ups.

2. Customer Support: The platform offers comprehensive customer support features, including ticket management, chat, email, and call center integrations. 

3. Marketing Automation: Kapture CRM enables businesses to automate their marketing campaigns, track customer engagement, and measure campaign effectiveness. It integrates with various marketing channels, making it easy to run and monitor campaigns from one place.

4. Inventory Management: Kapture CRM also includes inventory management tools that allow businesses to track stock levels, manage orders, and integrate with their sales processes, ensuring smooth operations.

Why Should You Use It? 

Kapture CRM is an ideal solution for businesses looking to centralize their sales, customer support, and marketing operations in one platform. Its high level of customization allows it to adapt to the specific needs of different industries, whether you’re a small business or a large enterprise. 

The platform’s robust automation features help reduce manual tasks, while its strong customer support capabilities ensure that your customers receive top-notch service. With its mobile accessibility and integration options, Kapture CRM makes it easier for teams to stay connected and productive, no matter where they are. 

Founded by: Sheshgiri Kamath, Vikas Garg
Founded in: 2011
Headquarter: Bangalore, Karnataka, India

4. SalesBabu 

SalesBabu CRM is a cloud-based customer relationship management tool designed to support sales, customer service, and business management. Founded in 2008 by Rakesh Sharma, it provides a suite of features tailored to help businesses streamline their processes and enhance customer relationships. SalesBabu CRM is widely used in India for its affordability and extensive functionality suited to small and medium-sized enterprises.

Pros:

• Affordable pricing
• Comprehensive sales and customer support features
• Easy to use and implement
• Customizable modules

Cons:

• Limited advanced features for large enterprises
• User interface may feel dated.

Features:

1. Sales Automation: Automates key sales processes such as lead management, deal tracking, and follow-ups, enabling sales teams to focus on closing deals.

2. Customer Support Management: Includes tools for managing customer inquiries, support tickets, and service requests, improving customer service efficiency.

3. Inventory Management: Offers features to track inventory levels, manage orders, and integrate inventory with sales processes, ensuring smooth operations.

4. Reporting and Analytics: Provides detailed reports and analytics on sales performance, customer interactions, and operational metrics, aiding in strategic decision-making.

Why Should You Use It? 

SalesBabu CRM is a robust solution for businesses seeking an affordable, all-in-one CRM system that offers a wide range of features without complex implementations. Its sales automation and customer support tools help businesses improve their operational efficiency and enhance customer satisfaction. 

With customizable modules and reporting capabilities, SalesBabu CRM enables businesses to tailor the platform to their specific needs, making it a valuable asset for driving growth and streamlining processes.

Founded by: Rakesh Sharma
Founded in: 2008
Headquarter: Bangalore, Karnataka, India

5. LeadsSquared 

LeadSquared is a comprehensive sales execution and marketing automation platform designed to help businesses optimize their lead management and marketing campaigns. Founded in 2011 by Prashant Singh and Niraj Ranjan Rout, LeadSquared provides a suite of tools to streamline lead capture, nurturing, and conversion, making it a popular choice for businesses looking to enhance their sales and marketing efforts in India.

Pros:

• Powerful lead management and automation
• Advanced marketing features and integrations
• Customizable workflows
• Robust reporting and analytics

Cons:

• Higher cost for advanced features
• Learning curve for new users

Features:

1. Lead Management: Automates the process of capturing, tracking, and nurturing leads, allowing businesses to efficiently manage their sales funnel and improve conversion rates.

2. Marketing Automation: Offers tools for creating and managing marketing campaigns, including email marketing, SMS campaigns, and social media integrations, helping businesses reach and engage their target audience.

3. Sales Automation: Streamlines sales processes with features such as automated follow-ups, task assignments, and pipeline management, boosting sales team productivity.

4. Analytics and Reporting: Provides detailed insights and analytics on lead activities, campaign performance, and sales metrics, enabling data-driven decision-making.

Why Should You Use It? 

LeadSquared is an excellent choice for businesses looking to enhance their sales and marketing efforts through automation and advanced analytics. Its comprehensive lead management and marketing automation features help businesses capture, nurture, and convert leads more effectively. 

The platform’s customizable workflows and robust reporting tools allow businesses to tailor the CRM to their specific needs and make informed decisions based on real-time data. With its focus on optimizing lead management and marketing strategies, LeadSquared stands out as a powerful tool for driving business growth and improving sales performance.

Founded by: Prashant Singh, Niraj Ranjan Rout
Founded in: 2011
Headquarter: Bangalore, Karnataka, India

6. Agile CRM

Agile CRM is a versatile customer relationship management platform designed specifically for small and medium-sized businesses. It integrates sales automation, marketing automation, and customer service tools into a single, easy-to-use system. Agile CRM is known for its affordability and powerful automation features, making it a popular choice for businesses seeking an all-in-one solution to manage customer relationships and streamline operations.

Pros:

• Affordable with a free plan available
• Comprehensive, all-in-one platform
• User-friendly interface
• Strong automation features

Cons: 

• Limited customization
• Performance can slow with large data sets.

Features: 

1. Sales Automation: Agile CRM helps manage the entire sales process, from lead capture to deal closure, with tools for tracking leads, automating follow-ups, and forecasting sales.

2. Marketing Automation: It enables businesses to create and manage multi-channel marketing campaigns, including email, social media, and SMS, with automation features that save time and improve efficiency.

3. Customer Service: Agile CRM offers customer support tools like helpdesk ticketing, knowledge base management, and live chat, ensuring that businesses can provide excellent customer service.

Why Should You Use It? 

Agile CRM is an excellent choice for small to medium-sized businesses looking for a comprehensive CRM solution that combines sales, marketing, and customer service in one platform. Its strong automation capabilities help streamline workflows, reduce manual tasks, and improve overall efficiency. With its affordable pricing and easy-to-use interface, Agile CRM allows businesses to enhance customer relationships and drive growth without breaking the bank.

Founded by: Manohar Chapalamadugu
Founded in: 2013
Headquarter: Hyderabad, Telangana, India

7. Vtiger CRM 

Vtiger CRM is a cloud-based customer relationship management solution tailored for small and medium-sized businesses. It integrates sales, marketing, and customer support tools into one platform, providing a comprehensive solution for managing customer interactions and business processes. Vtiger CRM is recognized for its flexibility, ease of use, and robust feature set, making it a popular choice for businesses looking to enhance their customer relationship management efforts in India and globally.

Pros:

• Highly customizable
• Integrates sales, marketing, and support in one platform
• User-friendly interface
• Strong customer support

Cons: 

• Limited scalability for very large enterprises
• Some advanced features require additional configuration.

Features:

1. Sales Management: Vtiger CRM offers tools for managing leads, opportunities, contacts, and deals, helping sales teams track and close deals more efficiently.

2. Marketing Automation: The platform includes marketing automation features such as email marketing, campaign management, and lead nurturing, enabling businesses to engage with customers effectively.

3. Customer Support: Vtiger CRM provides a range of customer support features, including ticketing, live chat, and knowledge base management, ensuring businesses can deliver exceptional customer service.

4. Project Management: Vtiger also offers project management tools that allow businesses to plan, execute, and monitor projects, integrating these tasks with customer data for better coordination.

Why Should You Use It? 

Vtiger CRM is an ideal choice for small to medium-sized businesses seeking an all-in-one CRM solution that covers sales, marketing, and customer support. Its customizable interface and flexible features allow businesses to tailor the CRM to their specific needs, ensuring they can manage customer relationships and internal processes effectively. With strong customer support and a focus on usability, Vtiger CRM helps businesses improve efficiency, enhance customer satisfaction, and drive growth.

Founded by: Tony Thomas, Sreenivas Kanumuru
Founded in: 2004
Headquarter: Bangalore, Karnataka, India

8. Pepper Cloud

Pepper Cloud CRM is a cloud-based customer relationship management platform designed to help small and medium-sized businesses manage their sales processes and customer relationships effectively. It offers a range of tools for sales automation, customer engagement, and data-driven decision-making, all within a user-friendly interface. Pepper Cloud CRM is particularly popular among businesses in India and Southeast Asia for its affordability and ease of integration with existing business processes.

Pros:

• Affordable pricing tailored for SMBs
• Intuitive and easy-to-use interface
• Strong focus on sales automation
• Integration with various third-party apps

Cons: 

• Limited features for larger enterprises
• Customization options may be limited for complex needs

Features:

1. Sales Automation: Pepper Cloud CRM automates the sales process from lead generation to deal closure, helping businesses improve efficiency and close more deals.

2. Customer Engagement: The platform includes tools for managing customer interactions across multiple channels, ensuring that businesses can maintain strong relationships with their customers.

3. Reporting and Analytics: Pepper Cloud CRM offers detailed reports and analytics on sales performance and customer behavior, enabling data-driven decision-making.

Why Should You Use It? 

Pepper Cloud CRM is an excellent choice for small and medium-sized businesses looking for an affordable and straightforward CRM solution. Its focus on sales automation and customer engagement helps businesses streamline their processes and maintain strong customer relationships. With its easy integration and user-friendly design, Pepper Cloud CRM enables businesses to manage their sales and customer data efficiently, making it a valuable tool for driving growth and improving overall business performance.

Founded by: Tofeeq Ahmad, Najeeb Khan
Founded in: 2016
Headquarter: Singapore

9. SalesMate

SalesMate.io is a comprehensive CRM platform designed to help businesses of all sizes streamline their sales processes and improve customer relationships. It provides a suite of tools for sales automation, customer communication, and workflow management, all in a highly customizable and easy-to-use interface. SalesMate.io is particularly known for its powerful automation features and flexibility, making it a preferred choice for businesses looking to optimize their sales operations.

Pros:

• Highly customizable and flexible
• Robust sales automation features
• Intuitive user interface
• Excellent customer support

Cons: 

• Some advanced features may require additional setup
• Limited native integrations compared to other CRMs

Features:

1. Sales Automation: SalesMate.io automates repetitive sales tasks, such as follow-ups, lead scoring, and deal tracking, enabling sales teams to focus on closing deals and building relationships.

2. Pipeline Management: The platform offers a visual sales pipeline that helps businesses track deals through various stages, ensuring that nothing falls through the cracks.

3. Customer Communication: SalesMate.io integrates email, phone, and SMS communication tools, allowing businesses to manage all customer interactions from within the CRM.

4. Workflow Automation: Users can create custom workflows to automate complex business processes, improving efficiency and reducing manual errors.

Why Should You Use It? 

SalesMate.io is a powerful CRM solution for businesses that require a highly customizable platform to manage their sales processes. Its robust sales automation and pipeline management features help businesses streamline operations and close deals faster. With its flexible interface and strong focus on customer communication, SalesMate.io is an ideal choice for businesses looking to enhance their sales performance and maintain strong customer relationships.

Founded by: Samir Motwani
Founded in: 2016
Headquarter: Ahmedabad, Gujarat, India

10. SalesForce

Salesforce CRM is one of the most popular and powerful customer relationship management platforms in the world. Designed to cater to businesses of all sizes, Salesforce offers a comprehensive suite of tools for sales, marketing, customer service, and analytics. Known for its scalability, Salesforce allows businesses to customize and extend its functionality through the Salesforce AppExchange, making it adaptable to a wide range of industries. It is widely used for managing customer interactions, optimizing business processes, and driving growth.

Pros:

• Highly customizable and scalable
• Extensive ecosystem with AppExchange
• Robust reporting and analytics

Cons:

• Can be expensive, especially for small businesses

 Features:

1. Sales Cloud: Salesforce’s Sales Cloud offers comprehensive tools for managing leads, opportunities, and accounts, with automation features that help sales teams close deals faster.

2. Service Cloud: Provides customer service tools, including case management, knowledge base, and live chat, helping businesses deliver exceptional customer support.

3. Marketing Cloud: Offers advanced marketing automation tools, including email marketing, social media management, and customer journey mapping, enabling businesses to engage with customers across multiple channels.

4. Einstein AI: Salesforce’s built-in AI, Einstein, provides predictive analytics, smart recommendations, and automation features to enhance decision-making and efficiency.

Why Should You Use It? 

Salesforce is ideal for businesses looking for a highly customizable and scalable CRM solution that can grow with their needs. Its extensive ecosystem and powerful features make it suitable for companies across various industries, from small startups to large enterprises. With robust tools for sales, marketing, and customer service, Salesforce helps businesses improve efficiency, drive customer engagement, and gain valuable insights through data-driven decision-making.

Founded by: Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez
Founded in: 1999
Headquarter: San Francisco, California, USA

11. Hubspot

HubSpot CRM is a popular, user-friendly customer relationship management platform that offers a range of tools to help businesses manage their sales, marketing, and customer service activities. Known for its free version, HubSpot CRM is particularly favored by small and medium-sized businesses for its ease of use and integrated approach to managing customer interactions. HubSpot’s modular approach allows businesses to scale up their usage as they grow, with paid options available for more advanced features.

Pros:

• Free plan with robust features
• Intuitive and easy to use
• Integrated marketing, sales, and service tools
• Strong focus on inbound marketing

Cons:

• Advanced features can be expensive

 Features:

1. Contact Management: HubSpot CRM provides an easy-to-use contact management system, allowing businesses to store, track, and manage customer information in one place.

2. Sales Tools: Includes tools for managing pipelines, tracking deals, and automating follow-ups, helping sales teams stay organized and efficient.

3. Marketing Hub: Offers tools for email marketing, landing pages, and lead generation, making it easy to execute and monitor marketing campaigns.

4. Service Hub: Provides customer service tools such as ticketing, knowledge base, and customer feedback, helping businesses improve their support processes.

Why Should You Use It? 

HubSpot CRM is an excellent choice for businesses that prioritize ease of use and want a seamless, integrated solution for managing sales, marketing, and customer service. Its free plan provides a strong foundation for small businesses, while its modular approach allows companies to add more features as they grow. With a strong focus on inbound marketing, HubSpot CRM is particularly beneficial for businesses looking to attract and engage customers through content-driven strategies.

Founded by: Brian Halligan and Dharmesh Shah
Founded in: 2006
Headquarter: Cambridge, Massachusetts, USA

12. Monday.com

Monday.com is a work operating system (Work OS) that offers a flexible platform for managing projects, workflows, and customer relationships. While not a traditional CRM, Monday.com has evolved into a powerful tool for sales teams by providing customizable boards that can be tailored to track leads, manage sales pipelines, and collaborate with team members. It’s known for its visually intuitive interface and versatility, making it a popular choice for businesses looking to manage various aspects of their operations in one place.

 Pros:

• Highly customizable and adaptable to various use cases
• Intuitive, visually appealing interface
• Strong collaboration features
• Integrates with numerous third-party tools

Cons:

• Not a traditional CRM; may require more setup to function as one
• Advanced features and automation can be costly

 Features:

1. Customizable Boards: Monday.com allows users to create customizable boards for managing anything from sales pipelines to project timelines, providing a flexible way to visualize and track work.

2. Automation: The platform offers automation tools that can be set up to handle repetitive tasks, such as notifying team members of updates or moving tasks between stages.

3. Collaboration Tools: Monday.com includes features that promote team collaboration, such as task assignments, comments, file sharing, and real-time updates.

4. Integration: Monday.com integrates with a wide range of third-party apps, including CRM tools, email, and project management software, enabling seamless workflows across platforms.

Why Should You Use It? 

Monday.com is a versatile platform for businesses looking to manage their sales processes, projects, and team collaboration in one place. Its highly customizable nature makes it adaptable to a wide range of business needs, while its visually intuitive interface ensures that teams can get up and running quickly. Although it’s not a traditional CRM, Monday.com’s flexibility and powerful automation features make it an excellent choice for businesses seeking a customizable solution for managing customer relationships and other business operations.

Founded by: Roy Mann, Eran Zinman
Founded in: 2012
Headquarter: Tel Aviv, Israel

13. ActiveCampaign

ActiveCampaign is a robust customer experience automation platform that combines email marketing, marketing automation, and CRM tools into one comprehensive solution. Designed to help businesses of all sizes, ActiveCampaign focuses on creating personalized customer experiences through targeted email campaigns, automated workflows, and detailed customer insights. Known for its powerful automation capabilities and ease of use, ActiveCampaign is a go-to tool for businesses looking to optimize their marketing efforts and improve customer engagement.

Pros;

• Powerful marketing automation features
• Integrates CRM with email marketing and automation
• Highly customizable workflows

Cons:

• Can be expensive for small businesses with advanced needs

Features:

1. Email Marketing: ActiveCampaign offers advanced email marketing tools that allow businesses to create, send, and track highly personalized email campaigns. With features like segmentation, A/B testing, and dynamic content, businesses can ensure their messages reach the right audience at the right time.

2. Marketing Automation: The platform excels in automation, enabling users to create complex workflows that automate tasks such as email follow-ups, lead scoring, and customer segmentation. This helps businesses save time and focus on more strategic activities.

3. CRM Integration: ActiveCampaign’s CRM integrates seamlessly with its marketing tools, providing a unified platform to manage customer data, track interactions, and nurture leads throughout the sales process.

4. Customer Experience Automation: ActiveCampaign’s CXA tools help businesses automate and personalize customer interactions across various channels, ensuring a consistent and engaging customer experience.

Why Should You Use It? 

ActiveCampaign is ideal for businesses looking to enhance their customer engagement and marketing efforts through powerful automation and personalized communication. Its ability to integrate CRM with marketing automation makes it a comprehensive solution for managing the entire customer journey, from lead generation to customer retention. Whether you’re a small business looking to scale your marketing or an enterprise seeking advanced automation, ActiveCampaign provides the tools you need to build stronger relationships and drive growth.

Founded by: Jason VandeBoom
Founded in: 2003
Headquarter: Chicago, Illinois, USA

FAQs About Best CRM Companies In India