Coca-Cola Marketing Strategy, Marketing Mix and Case Study
Company History Coca-Cola was created in 1886 by Dr. John S. Pemberton in Atlanta, Georgia, and initially sold as a tonic. Asa Candler acquired it in 1891, expanding its popularity through innovative marketing. The trademark was registered in 1893, and the iconic contour bottle was introduced in 1916. During World War II, Coca-Cola expanded globally … Read more