13 Best Etsy SEO Tools For Keyword & Product Research

Welcome to our comprehensive guide on the 15 best Etsy SEO tools for keyword and product research. If you’re a seller on Etsy, you know how crucial it is to stand out in the crowded marketplace. Etsy’s unique platform requires a strategic approach to search engine optimization (SEO) to ensure your products get the visibility they deserve.

Optimizing your Etsy shop for search engines involves understanding the right keywords and staying informed about the latest trends. Fortunately, there are numerous tools available to help you navigate the intricate world of Etsy SEO. In this guide, we’ll introduce you to the top 15 Etsy SEO tools that can enhance your keyword and product research, giving your shop the competitive edge it needs.

Whether you’re a seasoned Etsy seller looking to refine your SEO strategy or a newcomer trying to establish a strong presence, these tools will empower you to make informed decisions and boost your shop’s visibility in search results.

1) SEMrush

SEMrush is the only Etsy SEO software that you will ever need.

SEMrush is considered one of the best SEO software that helps Etsy

sellers and marketers of all levels. With SEMrush, one can easily take their

Etsy SEO game to the level of awesomeness. It is an all-in-one tool I have been using since the early days of my SEO career. Etsy sellers can specifically use it for keyword research and analyzing their competitors’ Etsy stores.

One of the best features of SEMrush for Etsy store owners is the keyword research and keyword magic tool that will help you search for the best keywords to rank your product on top of Etsy. You can search for commercial keywords, organic keywords, informative keywords, and general keywords, depending on your product and store.

SEMrush Keyword Magic Tool

You can simply use the keyword magic tool and type your product name in the search bar to know the accurate traffic, keyword difficulty, CPC, and analyze the search results. You can also export the data to Google or Excel sheets to further study the data.

You can also use the advanced filters to further narrow down your Etsy keyword research process.

SEMrush Keyword Magic Tool Broad Match

These advanced filters include country selection, phrase match, exact match, related keywords, language, and a lot more.

Some other features of SEMrush

A) Local SEO

If you want to search for local product keywords or want to rank your online store near your location or business area, then you should be leveraging this local SEO tool by SEMrush.

B) Advertising

If you want to run paid ads on Google or other social media platforms, this is for you. The online advertising feature will help you analyze the CPC, search for keywords, and spy on your competitors’ online ads.

C) Content marketing

How would you check if your content is SEO-friendly or not? This is where the content marketing tool by SEMrush comes into the picture. It will help you check the SEO friendliness, readability, and a lot more.

D) Reporting

Lastly, you can create multiple SEO reports and study them for the improvement of your entire SEO. The report would include everything about your domain, such as technical issues, ranking, keywords, organic traffic, on-page issues, off-page activities, search console errors, and a lot more.


  • Loads of features
  • Advanced filters
  • Huge data base
  • Reporting and other tools


  • Bit expensive

2) Ahrefs


When speaking about the best SEO tools for Etsy, Ahrefs has to be on my list. From Etsy keyword research to technical auditing of your store, off-page activities, and everything in between, Ahresfs will surely help you level up your Etsy SEO game. It’s a paid tool and slightly on the expensive side, but the investment would be worth every penny.

Speaking of its keyword research capability, Ahrefs is far better than SEMrush in terms of accuracy. It has a larger database of keywords, and Ahref’s bots keep crawling the web more often as compared to SEMrush, giving them more data with perfection.

Ahrefs Keyword Explorer

When you search for any keyword for Esty on Ahrefs, it will give you more details in terms of difficulty, competition, number of backlinks required to outrank competitors, global volume, country-specific volume, top content and site ranking for the keyword, and a lot more. You can get all this data in Excel or Google Sheets and create a bucket of keywords that are best suited for your product.

You can also explore your competitors’ domains and analyze which keywords they are ranking for, and then add those keywords to your bucket list. With this, you can try to outrank your competition.

Besides keyword research, you also do a complete analysis of your domain or your competitor’s domain. Explore their keywords, content, webpage ranking on top of Google, number of backlinks and referring domains, and so much more.

Ahrefs Site Explorer

Other features of Ahrefs

1) Paid search

As the name says, this will allow you to hunt for the keywords for an online advertising campaign. It will tell you about the CPC, competition, and search volume and give an overview of competitors’ ad profiles, ad copies, and descriptions.

2) Content explorer

The next tool is Ahref’s Content Explorer, which will help you create the best content in the form of blog posts, web pages, and articles to get them ranked on Google. You can use this tool to know which top-rated content and web pages rank on search engines for particular keywords.


  • Advanced features
  • Advanced filters
  • Technical SEO tools
  • Easy to use


  • Bit expensive

3) Etsy Hunt

Etsy Hunt

The next top-rated Etsy SEO tool is Etsy Hunt. This tool will help you with product research, keyword searches, analyzing the ranking of shops on Etsy, and managing reviews on your store. It has its own Etsy keyword research tool that will tell you about the search volume, competition, and products that are ranking on Etsy.

Etsy Hunt Keyword Searching

It gives all the data on keyword views, competition, sales, and reviews right from the Etsy store, making it easy for you to decide whether or not to target any keyword. You can also check the keyword data based on country and location, which will make it easier for you to analyze the trend.

Plus, it also gives data on related keywords, which you can use to target your product.

Etsy Hunt Keyword list

Another cool feature is the title and description generator, which will help you create catchy and engaging product titles and descriptions that will help you further optimize and get them ranked on the Etsy store. With proper optimization, you can also get your store ranked on Google.

Etsy Hunt Title Generator

Although this feature is very simple, you can still get something better out of it.

For those who want to make their product image more neat and clear and remove the silly errors from the background, the Etsy AI photo editor is a great tool. It will help to remove the background and create flawless product images within a few clicks.

Etsy AI Photo Background Editor

Features of Etsy Hunt

1) Rank tracking

The rank tracking feature will help you to track and monitor the keywords ranking of your Etsy product in the organic listing. It will show you how much traffic are you driving from a particular keyword and what is the maximum potential of it. 

2) Operations 

The operations feature will help you in analyzing your Etsy Shope’s basic KPIs like listing, traffic, number of visits, sales, conversion and revenue generated over the period of time. 

3) AI tools 

AI tools will help you in creating AI-generated content within a few second, allowing you to automate your routine task, so that you can focus on productive work. Tasks related to content creation can be automated to the next level. 


  • Loads of features
  • Advanced filters
  • Huge database
  • Reporting and other tools


  • Bit expensive

4) Alura


When speaking about the best SEO tools for Etsy shop owners, Alura has to be at the top of my list. This is the only Etsy SEO tool that will help you with keyword research, product finding, hunting for listing opportunities, analyzing your shop, and sending emails. It also comes with an Alura keyword extension that you can add to the Chrome bar and search for the keywords to make informed decisions about your product.

Alura Overview

With the help of this extension, you can get key listing insights such as the number of estimated sales, listing tags, number of favorites, and much more. You can also get data points about best-selling products, analyze the degree of competition, and learn from the best sellers about their strategies and techniques.

Recently, this tool has launched an email marketing feature that will help you grow your Etsy shop to a whole new level. This feature will allow you to create and send beautiful and customizable emails and reach your potential customers at the right time. It comes with templates, a drag-and-drop editor, and a reporting tool to give you all the weapons under one roof.

With this feature, you can drip email campaigns and take your shop revenue to the next level, increase repeat sales, and build better customer relationships.

Features of Alura

1) Listing finder

It will help you analyze the product listing and suggest the best practices to provide tips to improve your Etsy store rankings on search.

2) Product seeker

It will help you discover new and unique product ideas that fall within your niche.

3) Shop analyzer

Shop analyzer is the best way to sneak into your competitors’ shop and analyze their products, ranking, and listings and find some opportunities that you are missing out on. Basically, it acts as a competitor’s research tool.


  • Affordable
  • Easy to use
  • Too many features
  • A free option is available.


  • Technical glitches
  • Login problem

5) Sale Samurai

Sale Samurai

This is the all-in-one Etsy SEO tool that will help you grow your Etsy shop with real business data. Sale Samurai is a bundle of powerful tools that will help you with Etsy keyword research, analyze the competition, and suggest better optimization strategies to grow your Etsy online shop. Currently, more than 1,000 online Etsy store owners are using this tool.

One of its best features is its online keyword finder tool, which will not only help you find profitable keywords but also help you create product titles and tags and optimize your new listings. You can find long-tail and short-tail keywords based on search volume, competition, location, and trend. Although it does not give accurate data and search volume as compared to SEMrush or Ahrefs, it is still a good tool to start with.

Features of Sale Samurai

1) Analytics tool

This feature will allow you to check the complete analytics of your store in terms of visitors, their demographics, the device they are using, sessions on your store, its bounce rate, conversion rate, clicks, CTR and a lot more.

2) Chrome extension 

You can also use it as a Chrome bar extension. 


  • Beginner friendly
  • Amazing user interface
  • Simple to use
  • Data drive 
  • Free trial available


  • No cons as of now

6) eRank


If you are looking for a free-to-use Etsy SEO tool for keyword research, then eRank has got your back covered. This tool is currently being used by 1000+ Etsy shop owners to find out the profitable keyword opportunities for which they could rank their product on Etsy’s organic search rankings. 

When speaking about keyword research, it shows insightful data such as keyword stats, which include average clicks, average CTR, search volume, Etsy competition, and a lot more. It also gives you a geographical representation of the keyword for the previous year.

eRank Keyword Research

The good part about this tool is that they have merged the keyword research tool with the keyword explorer tool. Now you can get every detail related to the keyword in one place. You can also find out your competitors’ keywords and see which keywords they are ranking for. You can also leverage the eRank trend feature and look for popular keywords on marketplaces like Amazon, eBay, AliExpress, and Alibaba.

Features of eRank

1) Listing tool

The eRank listing auditing tool will help you analyze your current rankings and listings on Etsy and help you better optimize your store for better ranking. It evaluates the listing on KPIs like product image, keywords mentioned in the title and description, reviews, and so much more.

2) Dashboard

This is the starting point where you will get introduced to the tool for the first time. The dashboard shows your shop rankings, sales, listings, reviews, traffic stats, sales comparisons, keywords, and a lot more data under one roof.

3) Rank checker

The rank checker will help you analyze the current rankings of your products and keywords on Etsy’s organic spot. Plus, it will suggest recommendations on how you can further improve the rankings to the next level.


  • Affordable
  • Loads of features
  • Advanced features are included.
  • Simple to use


  • No cons

7) Everbee


Whether you agree or not, Etsy is surely a competitive marketplace to crack into. If you are starting your own store, you need a stunning product to cut through the competition and get some sales.

So here’s an SEO tool for Etsy that will help you find profitable products and ideas that can be sold on Etsy. The best part about this tool is its freemium. Meaning that you can use it for free with limited features and upgrade to the pro version to use advanced features.

Its product analysis tool

Everbee Product Analytics

Its product analysis tool will give you an overview of products that are being sold by different stores, their price, monthly sales, revenue, and total sales. You can export all the data to Excel for further study. Besides, you can also analyze your competitor’s shop and dive deep into their products, sales, revenue, and profits.

It also has a keyword research tool, but it does not provide any insightful data or metrics to cut through the competition.

Everbee Keyword Research

It gives only basic data, which is the only drawback of this Etsy SEO tool for keyword research.

Features of Everbee

1) Etsy calculator

Etsy calculator

This is my personal favorite feature that will help you analyze the cost of your product and how much profit you can make. By using it, you can make cost modifications to your product and keep your profit margins high.

2) Listing analyzer

Listing analyzer

The listing feature will help you check the KPIs of your products in terms of sales, price, views, reviews, and conversion rate of your store. You can customize the listing dashboard, use filters, and export the data to Excel or Google Sheets.


  • Easy to use
  • Amazing features
  • Cost calculator
  • Simple dashboard
  • Learning resources and videos


  • Less features for free users
  • You need to upgrade to the pro version for additional tools.

8) Insight Factory

Unlock the potential for increased Etsy sales, discover trending products, and elevate your shop’s visibility with InsightFactory. Whether you’re a newcomer seeking those crucial first sales or managing multiple Etsy shops, this tool is designed to enhance your sales strategy and help you build a successful and thriving Etsy store.

Features of Insight Factory

1) Trend Discovery

Uncover trending products in your niche with low competition, ensuring faster sales for your creations. Access beginner-friendly trends that allow you to stand out without facing intense competition, leading to quicker sales.

2) Personalized Recommendations

Receive product recommendations tailored to your shop’s profile, enabling you to create and sell items that resonate with your target audience.

Shift from relying on mere views to actual sales signals for better product research.

3) Sales Analytics

Stay informed about daily product sales, gaining valuable insights into the market dynamics within your niche. Identify trending products with low competition, giving you a strategic advantage in your Etsy business.

4) Efficient SEO optimization

Streamline your keyword research process with the Keyword Research Tool. Gain real-time insights into successful listings within your niche, including tags, titles, 7-day sales, and other critical information. Analyze keywords across different Etsy regions, such as the United States, United Kingdom, Canada, Australia, and Germany.

5) One-Click Copy for Tags, Titles, and Descriptions

Save time by effortlessly copying tags, titles, and descriptions with a single click. Unlike spending hours searching for effective keywords, InsightFactory instantly provides you with customer-searched keywords.


  • Trend analysys
  • Sales analysis
  • SEO tools
  • Easy to use


  • Less learning curvy
  • Dependency on Etsy

9) Marmalead


Marmalead has proven to be an invaluable resource for Etsy sellers looking to enhance their visibility and increase sales. The platform offers a range of features that set it apart from other tools on the market.

One of the standout features of Marmalead is its robust keyword research functionality. The tool provides in-depth insights into popular search terms on Etsy, helping sellers identify the most relevant keywords for their products. This is crucial for improving search rankings and ensuring that products are easily discoverable by potential customers.

The competition analysis feature in Marmalead allows users to assess the competitiveness of specific keywords and understand market trends. This information is vital for making informed decisions on product positioning and pricing strategies.

Features of Marmalead

1) SEO recommendations

Marmalead’s SEO recommendations provide actionable insights to optimize product listings. Sellers receive suggestions on how to improve titles, tags, and product descriptions to align with popular search queries. Following these recommendations can significantly enhance the visibility of products within Etsy’s search algorithm.

2) User friendliness

Marmalead’s interface is intuitive and user-friendly, catering to sellers with varying levels of experience in e-commerce and digital marketing.


  • Pricing is affordable.
  • User support
  • Data-driven insights
  • Regular updates


  • Does not guarantee success.
  • The data is inaccurate.

10) Maker Words

Maker Words

Maker Words is a brilliant Etsy SEO tool that can be leveraged to discover keywords and grow the online visibility of your Etsy shop. It has a database of 100 million+ keywords taken from popular marketplaces like Etsy and Amazon. So, you can be sure of getting 100% accurate data related to keywords. The tool is backed by data science capabilities, allowing you to do advanced analysis and ranking for every keyword and phrase.

Maker Words Keyword

When doing keyword research, it will give you multiple data points like search volume, 3-month average search volume, trend, popularity of the keyword, and depth to suggest the level of competition.

Not only for Etsy, but you can also use it for Amazon keyword research and optimizing your product listing accordingly by stuffing in the keywords in your product title, tags, and description. The tool collects the data right from Etsy and Amazon, which means you can see what your potential customers are looking for in the search bar of Etsy and Amazon.

Features of Maker Words

1) Large keyword database

It has a huge database of keywords, which makes it one of the best Etsy SEO tools for keyword research. You can get almost every keyword and potential search volume with accurate details that customers are searching for on Etsy and Amazon.

2) Listing quality analyzer

Without having a well-optimized listing on Etsy, you cannot rank your product. This is where listing quality comes into play to help you analyze the quality of your product listing on the basis of reviews, clicks, favorites, and purchase histories of items.

3) SEO recommendations

It will also give you Etsy SEO recommendations so that you can get your product on top of the Etsy search.


  • The data is accurate.
  • Backed by data science
  • Deep keyword research
  • Easy to use


  • No cons at all.

11) Keysearch


If you are specifically looking for an Etsy keyword research tool, this is it. The only goal of this tool is to help Etsy sellers find low-hanging fruits in any niche and rank their products on top of Etsy’s organic search results. The tool gives you multiple ways to find niche-specific keywords. You just need to enter your main keyword, and the tool will suggest hundreds of low-competitive keywords with search volume, CPC, and much more data.

What’s more? You can also enter your competitor’s URL and check for the keywords that they are ranking for. In this way, it will give you endless keyword opportunities for your product.

Features of Keysearch

1) Rank tracking

You can use this tool to track your keyword ranking and create multiple reports that will help you with the SEO of your Etsy store.

2) Competition analysis

One of the most used features is competition analysis. Keysearch does in-depth competition analysis at lightning-fast speed with the push of a button. Its algorithm checks multiple on-page and off-page factors to give you accurate and 100% precise data.


  • Billions of keywords
  • Rank tracking made easy
  • Domain Overview
  • Free reports
  • Learning resources


  • Not purely an Etsy SEO tool

12) Google Keyword Planner

Google Keyword Planner

Here’s an introduction to the free Etsy tool for sellers who are looking for an affordable and easy-peasy way to do keyword research. However, this tool won’t give you accurate data on keyword volume on Etsy and Amazon as it does not crawl their indexes. You can get an estimation or a rough idea about a particular keyword and its level of competition.

Besides, Google Keyword Planner is the best tool to find out keywords for running paid ads on Google or any other platform.

Features of Google Keyword Planner

1) Learning resources

There are enough learning resources in the form of videos and guideposts to help you get started with Google Keyword Planner. Since this platform is developed by Google, you can be assured of full support from their team.

2) Location-specific keywords

The cool feature of this tool is its ability to use location-specific keywords that will help you in the local SEO of your Etsy store. It will give you a pinpoint search volume of keywords for various locations, cities, states, and countries globally.


  • Free of charge
  • Simple to use
  • Best for paid ads
  • Learning resources
  • Customer support


  • Not for Etsy SEO

13) eSale


Esale is a new SEO tool for Etsy sellers that will help them find profitable product ideas and keywords, optimize their listings, and do so much more. In short, it is an all-in one Etsy SEO tool that you can leverage to analyze the listing rankings and also collect details about competitors  listings.There is also an EtsyGPT that can be used to create SEO-friendly titles, metas, and tags for your product listing on Etsy. You can also compare multiple listings and come up with amazing product ideas for your next Etsy store or product launch.

Features of eSale

1) AI tools

It has an AI tool that will help you create content for your Etsy shop and your products. You just need to enter a few commands and prompts, and the AI tool will give you amazing outputs. You can create product descriptions, tags, titles, and a lot more content.

2) Data analyzer

The data analyzer feature will give you every piece of data about your Etsy shop. From clicks to sales, from conversion rate to number of visitors, it will give you everything in one place so that you can get the most out of your store.


  • Connects with Etsy
  • Shop analyzer
  • Customer support
  • Refund policy
  • A free account is available.


  • No cons as such

FAQs About the Best Etsy SEO Tools

1) What is Etsy SEO, and why is it important?

Etsy SEO, or search engine optimization, involves optimizing your product listings and shop to rank higher in Etsy’s search results. This is crucial for increasing visibility and attracting potential buyers.

2) How do Etsy SEO tools work?

Etsy SEO tools analyze data, trends, and keywords to help sellers identify the most relevant and high-performing keywords for their products. They may also provide insights into competitor strategies and overall market trends.

3) Do I need to invest in Etsy SEO tools as a seller?

While it’s possible to optimize your shop without tools, Etsy’s SEO tools can significantly streamline the process and provide valuable insights. They can save you time, help you make data-driven decisions, and ultimately improve your shop’s performance.

4) Can Etsy SEO tools improve my product visibility?

Yes, using Etsy SEO tools can enhance your product visibility by helping you choose effective keywords, optimize product listings, and stay ahead of market trends. This can result in higher rankings in Etsy’s search results.

5) Are these tools suitable for beginners?

Absolutely! Many of the tools mentioned in this guide cater to sellers of all experience levels. Whether you’re new to Etsy or a seasoned seller, you’ll find tools that can be adapted to your level of expertise.

6) How often should I use Etsy SEO tools?

Regular monitoring and adjustments are key to successful Etsy SEO. Consider using these tools periodically to stay updated on keyword trends, track your shop’s performance, and make necessary optimizations.

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